SEO

Digital transformation for any business

Search Engine Optimisation (SEO)

SEO is a way to reverse engineer search engine results to get your site to rank higher. SEO enables a website to gain organic traffic, by appearing higher in the search results.

SEO refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes direct traffic/visitors and the purchase of paid placement.

SEO may target different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

Why is it so important?

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Audit, Strategy & Implementation

The first step with SEO is to see know how your site is performing, find out how this measures up, then plan the strategy to improve. We have developed a process to fully analyse your website performance and Google standing.

The right SEO strategy will increase your search ranking, your website traffic, giving more leads and conversions and thus making you money!

AUDIT & BENCHMARKING

Our expert team will assess your site from structure and architecture to content and competitive analysis in order to determine where you are, and where you could be.

STRATEGY

What’s needed to get to where you need to be? Planning what’s needed in both code and content changes is a key step in SEO improvement. It’s not a quick fix, but a long term plan.

IMPLEMENTATION

With decades of specialist SEO experience we can take your website through every step needed to improve and maintain your ranking, What would the top place of a Google search mean for you?

REVIEW & REWORK

SEO is not a ‘fit-and-forget’ solution, but rather an ongoing process. Algorithms change, competition flows, and ranking is changed. Regular review and reworking of optimisation ensures your business always stays ahead of the competition.

The Facts

cliCks

The top 3 results in a Google search account for 68% of the total traffic on any search.

organic traffic

Organic search traffic accounts for 76% of visits to website across all channels

ignore adverts

Users now on the whole ignore the paid ads, focusing on the organic results

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